Apple leads Google as a valuable brand last year.Google is up headed by Apple to become the world's most valuable brand last year as per annual Millward Brown BrandZ rankings.
Apple rose to the top, from third place last year, because the Cupertino, Calif., firm "loudly discovered an empty space in the computing category that it filled with a new device -- the iPad," the report said.
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The 100 most valuable brands, combined, jumped in worth 17% from last year to $2.4 trillion, the report said.
Four of the five top-ranked companies were in technology, with IBM coming in third, fast-food giant McDonald's fourth and Microsoft fifth as per the rankings.
Apple rose to the top, from third place last year, because the Cupertino, Calif., firm "loudly discovered an empty space in the computing category that it filled with a new device - the iPad," the report said.
In the last quarter of 2010, Apple sold more iPads than Mac computers. The iPad, which quickly met competition from other tablet makers like Samsung, helped Apple pass Dell and HP in total portable computer sales. An Apple cloud would further strengthen the brand.
Source:LA
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