How Many Bytes in Human Memory?

This article first appeared in Foresight Update No. 4, October 1988.
A related article on the computational limits of the human brain is available on the web.
Today it is commonplace to compare the human brain to a computer, and the human mind to a program running on that computer. Once seen as just a poetic metaphor, this viewpoint is now supported by most philosophers of human consciousness and most researchers in artificial intelligence. If we take this view literally, then just as we can ask how many megabytes of RAM a PC has we should be able to ask how many megabytes (or gigabytes, or terabytes, or whatever) of memory the human brain has.
Several approximations to this number have already appeared in the literature based on "hardware"
considerations (though in the case of the human brain perhaps the term "wetware" is more appropriate). One estimate of 10²⁰ bits is actually an early estimate (by Von Neumann in The Computer and the Brain) of all the neural impulses conducted in the brain during a lifetime. This number is almost certainly larger than the true answer. Another method is to estimate the total number of synapses, and then presume that each synapse can hold a few bits. Estimates of the number of synapses have been made in the range from 10¹³ to 10¹⁵, with corresponding estimates of memory capacity.
A fundamental problem with these approaches is that they rely on rather poor estimates of the raw hardware in the system. The brain is highly redundant and not well understood: the mere fact that a great mass of synapses exists does not imply that they are in fact all contributing to memory capacity. This makes the work of Thomas K. Landauer very interesting, for he has entirely avoided this hardware guessing game by measuring the actual functional capacity of human memory directly (See "How Much Do People Remember? Some Estimates of the Quantity of Learned Information in Long-term Memory", in Cognitive Science 10, 477-493, 1986).
Landauer works at Bell Communications Research--closely affiliated with Bell Labs where the modern study of information theory was begun by C. E. Shannon to analyze the information carrying capacity of telephone lines (a subject of great interest to a telephone company). Landauer naturally used these tools by viewing human memory as a novel "telephone line" that carries information from the past to the future. The capacity of this "telephone line" can be determined by measuring the information that goes in and the information that comes out, and then applying the great power of modern information theory.
Landauer reviewed and quantitatively analyzed experiments by himself and others in which people were asked to read text, look at pictures, and hear words, short passages of music, sentences, and nonsense syllables. After delays ranging from minutes to days the subjects were tested to determine how much they had retained. The tests were quite sensitive--they did not merely ask "What do you remember?" but often used true/false or multiple choice questions, in which even a vague memory of the material would allow selection of the correct choice. Often, the differential abilities of a group that had been exposed to the material and another group that had not been exposed to the material were used. The difference in the scores between the two groups was used to estimate the amount actually remembered (to control for the number of correct answers an intelligent human could guess without ever having seen the material). Because experiments by many different experimenters were summarized and analyzed, the results of the analysis are fairly robust; they are insensitive to fine details or specific conditions of one or another experiment. Finally, the amount remembered was divided by the time allotted to memorization to determine the number of bits remembered per second.